Supreme Golf

Scaling Golf Course Management & Booking

Supreme Golf is a leading booking platform partnered with CBS Sports Digital, offering over 16M tee times across 12,000+ courses in 41 countries.

Building a Scalable, High-Performance Tee Time Booking Platform

The Challenge

1. Powering Millions of Bookings, Seamlessly
Build a high-performance booking system capable of handling millions of daily searches, real-time availability, and third-party integrations. It had to scale up instantly, then scale down to stay cost-efficient.
‍
2. Global Reach, Tailored Experiences
With users in 41 countries and multiple branded platforms, the system needed to manage time zones, local pricing, and currency rules, while supporting a flexible, white-label, multi-tenant architecture.

3. Modern, Secure, and Built to Evolve
A complete frontend overhaul in React was key to improving UX and accelerating delivery. At the same time, stronger security and a streamlined CI/CD pipeline enabled fast, safe, and reliable releases.

The Solution

Scalability
‍Auto-scaling infrastructure that supports promotional spikes and daily concurrency.

Performance
‍Optimized API and caching strategies to handle over 5M tee time updates per day.

Multi-brand Flexibility
‍Single-codebase white-label setup for all partner brands, with dynamic configurations

Global Booking Accuracy
Smart time zone and pricing management across regions.

Modern UI
React-based frontend for faster load times and better UX.

Secure CI/CD
Streamlined deployments with no downtime and proactive security enhancements.

Technical Challenges

1. Handling Traffic Surges During Promotions

Challenge: Massive user spikes during campaigns required instant scalability without wasting resources.

Solution: Deployed auto-scaling infrastructure to dynamically adjust computing power and optimize costs.

2. Managing Global Time Zones & Pricing Variations

Challenge: Bookings across 41 countries with varying time zones, daylight savings, and pricing rules.
‍
Solution: Built a smart time-handling system to keep availability and pricing accurate worldwide.

3. Scaling a Multi-Tenant, White-Label Solution

Challenge: A single codebase had to support multiple brands without feature conflicts.

Solution: Designed a modular, API-first architecture that enables customization while keeping a strong shared core.

Smartphone screen showing a digital Supreme Golf gift card with a $50 balance and a barcode, next to a matching physical card on an orange background.

Results

Seamless Multi-Brand Expansion
Successfully launched multiple booking sites from a unified platform.

Optimized Performance & User Experience
Real-time inventory updates, faster searches, and seamless booking experiences improved customer satisfaction.

Robust Infrastructure & Security
Built a resilient system for high traffic loads and addressed vulnerabilities to ensure stability and compliance.

Enhanced UX
‍React-based frontend delivered faster load times and smoother booking.